Client Spotlight
Honeycomb is a beloved baby photo album app with a mission to help parents capture and treasure life’s special moments. They wanted to increase organic views on TikTok by crafting content that resonated with new and expecting parents.
The Challenge
Honeycomb aimed to boost organic views on TikTok by targeting new and soon-to-be parents.
Focused on creating content that entertains and educates this specific audience.
Needed a creative partner to help figure out exact value proposition for their content.
Our Solution
Consulted with Honeycomb to help ideate around content that emotionally connects with new and soon-to-be parents.
Focused on coming up with the idea of useful tips for moms, aligning with Honeycomb’s goal to assist parents.
Crafted heartfelt stories that resonate with the target audience and represent Honeycomb’s values.
The Outcome
Honeycomb experienced a 200% increase in viewership of their TikTok videos.
They also saw a 75% increase in likes and comments.
This success highlights the impact of heartfelt content.
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