We Help Apps Scale Through Trend-Based Short Form Content

Checkmate: Maximizing ROI with Organic Content and Paid Advertising
‍The Challenge: Checkmate, a cutting-edge savings app, needed help optimizing their organic and paid TikTok campaigns to drive app downloads and increase ROI.
‍The Trendify Solution: Our team combined the power of creatives with TikTok to generate interest in Checkmate. First, we built up two separate accounts that both garnered over 150,000 followers each in separate niches (savings hacks and iphone tricks). We then carefully crafted a new campaign using engaging creatives created by our content team. Then we identified areas for improvement and implemented new strategies to maximize ad spend.
‍The Results: Checkmate saw an increase of 400,000 combined followers in under 6 months and a 60% reduction in cost per app download and a 180% increase in overall ROI.

Mindvalley: Increasing Viewer Retention Through Organic Strategy
‍The Challenge: Mindvalley, a renowned personal growth platform, sought to expand their organic presence on short form and engage a broader audience. Their goals were to increase their following while keeping viewer engagement higher.
‍The Trendify Solution: We collaborated with Mindvalley to develop captivating content that highlighted their transformative courses and events. By creating native scripts, clipping/editing existing content and merging content with trends, we were able to increase viewer engagement.
‍The Results: Mindvalley experienced a 30% increase in organic followers and a 120% increase in overall engagement.

Client Spotlight

Y Combinator, a renowned startup accelerator, held an extensive library of extensive long-form content. However, they sought a solution to transform this content for short-form platforms like Instagram, TikTok, and YouTube. Their goal was to broaden their reach and amplify their influence within the startup community.

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The Challenge

Y Combinator faced the challenge of adapting their substantial library of long-form content to suit the preferences of audiences on short-form platforms. They needed a strategic partner to curate these materials effectively and make them engaging for users accustomed to quick, bite-sized content.

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Our Solution

Collaborating closely with Y Combinator, we identified and extracted compelling segments from their rich collection of long-form content, including interviews, webinars, and panel discussions. These carefully selected clips were curated to resonate with the preferences of entrepreneurs and startup enthusiasts on each platform. 

To enhance accessibility, we added clear, easy-to-read subtitles to the content, making it inclusive for a wider audience, including non-native speakers and those who prefer muted video viewing.

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Course Hero (QuillBot) 

Harnessing the power of Influencer reach for marketing

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Client Spotlight

QuillBot, a revolutionary AI writing and paraphrasing tool, was acquired by Course Hero to further enhance its suite of educational resources. QuillBot's primary objective is to assist users in improving their writing skills and producing high-quality content with the help of AI technology.

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The Challenge

QuillBot approached Trendify with the challenge of creating an influencer campaign that would drive awareness and traffic to their website. The main goal was to leverage influencers with a large following on TikTok to reach a broader audience and generate interest in their AI writing tool.

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Our Solution

Trendify partnered with a prominent TikTok influencer with over 1 million followers to create a series of engaging posts highlighting the benefits of QuillBot's AI writing tool. We worked closely with the influencer to develop content that resonated with their audience and showcased the value proposition of QuillBot.

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Our team focused on creating 3-5 posts that demonstrated how QuillBot could help users enhance their writing skills and produce high-quality content with ease. We highlighted the platform's user-friendly interface, advanced AI technology, and unique features that set it apart from other writing tools.

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Honeycomb: Boosting Organic Views with Trending Content
The Challenge: Honeycomb, a baby photo album app, aimed to increase organic views on TikTok by creating content that appealed to new and expecting parents.
‍The Trendify Solution: Our team collaborated with Honeycomb to develop emotionally resonant content that showcased mom hacks that provided educational value to viewers. The theme tied in perfectly with Honeycomb’s goals of attracting a parent audience. We carefully crafted each piece of content to resonate with the target audience, focusing on storytelling that touched the hearts of parents.
‍The Results: Honeycomb experienced a 200% increase in organic views and a 75% increase in overall engagement.

Bigo Live

Empowering App Downloads through Influencer Affiliation

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Client Spotlight

BIGO LIVE is a popular live streaming app that allows users to broadcast their talents, engage with fans, and connect with others around the world. The platform offers an array of interactive features, such as virtual gifts, live chats, and multi-guest live streaming, enabling creators to build a community and monetize their content.

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The Challenge

BIGO LIVE wanted to increase their app downloads by leveraging the power of TikTok and influencer marketing. They were looking for an effective strategy to promote their app to a broader audience and drive new user acquisition.

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Our Solution

Trendify partnered with BIGO LIVE to launch an affiliate marketing campaign on TikTok, utilizing a network of creators to promote the app. We identified and collaborated with influencers whose content and audience aligned with BIGO LIVE's target demographic.

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Our team worked closely with the influencers to create engaging TikTok posts showcasing the unique features and benefits of BIGO LIVE. We encouraged influencers to share their experiences using the app, highlight the community aspect, and emphasize the potential for monetization.

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Client Spotlight

Spoken.io, a cutting-edge shopping assistant, is on a mission to empower consumers with top-tier buying options through precise item matches across stores. Their revolutionary algorithm uncovers deals surpassing outlets, promo codes, or coupons. Spoken.io aims to revolutionize the shopping experience by helping users make informed purchasing decisions.

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The Challenge

Spoken.io approached Trendify with the challenge of creating savings-focused content to educate viewers on TikTok and Instagram about their unique value proposition. The primary goals were to generate awareness, increase organic followers, and create a buzz around the brand within the target audience of savvy shoppers.

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Our Solution

Trendify teamed up with Spoken.io to develop a content strategy that would emphasize the benefits of their unique shopping assistant. We created savings content that showcased real-world scenarios where Spoken.io's platform could help users save money by finding the best deals across multiple stores.

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Our team of content creators produced engaging videos highlighting the ease and convenience of using Spoken.io. We employed trending formats and creative storytelling to resonate with the target audience, focusing on the platform's ability to outperform traditional promo codes and coupon codes.

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FanFix

Influencer Stories

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Client Spotlight

Fanfix is a platform that allows influencers and creators to monetize their following by offering exclusive, behind-the-scenes content to their most loyal fans. It provides an opportunity for creators to connect with their audience on a deeper level, earn money, and share their unique stories and experiences.

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The Challenge

Fanfix approached Trendify with the goal of creating engaging TikTok content that would highlight influencer stories and experiences on their platform. They wanted to raise awareness about Fanfix's offerings and drive interest in their platform by showcasing real-life examples of creators sharing their exclusive content.

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Our Solution

Trendify collaborated with Fanfix to develop TikTok posts that showcased influencers sharing their behind-the-scenes content and personal stories on the platform. We focused on creating relatable, authentic content that resonated with a broad audience of potential fans and creators.

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Our team crafted captivating posts that highlighted the unique experiences of various influencers on Fanfix, showcasing the value of the platform for both creators and fans. We combined creative storytelling with visually appealing content to capture the essence of the Fanfix experience.

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