Client Spotlight

Plei is the leading pickup soccer app in America, revolutionizing how soccer enthusiasts find and join local games. With a mission to connect players and facilitate the organization of soccer matches effortlessly, Plei has become an indispensable tool for the community, fostering a vibrant and active soccer culture.

The Challenge

Plei aimed to optimize customer acquisition costs (CAC) to enhance marketing efficiency.

The goal was to reduce CAC and extend reach to a broader audience.

Focused on achieving this without compromising user experience and engagement.

Our Solution

Conducted a comprehensive analysis of Plei’s marketing strategies and user acquisition funnel.

Implemented audience segmentation and targeting based on key demographics and psychographics to refine marketing campaigns.

Evaluated and optimized marketing channels, allocating budgets to those with the highest ROI, particularly on platforms favored by soccer enthusiasts.

Conducted continuous A/B testing for ad creatives and messaging, improving engagement and conversion rates.

Utilized advanced tracking and analytics for real-time campaign monitoring and adjustments to enhance CAC efficiency.

The Outcome

Strategic adjustments to Plei’s marketing efforts significantly improved CAC efficiency by over 30%.

Increased ad-spend to $30k/month.

Enhanced Plei’s market presence and allowed for more sustainable user base growth.