How YC Enhanced Reach on TikTok/IG/YT with repurposed Short-Form Content

Y Combinator

Enhancing Reach with repurposed Short-Form Content

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Client Spotlight

Y Combinator, a renowned startup accelerator, held an extensive library of extensive long-form content. However, they sought a solution to transform this content for short-form platforms like Instagram, TikTok, and YouTube. Their goal was to broaden their reach and amplify their influence within the startup community.

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The Challenge

Y Combinator faced the challenge of adapting their substantial library of long-form content to suit the preferences of audiences on short-form platforms. They needed a strategic partner to curate these materials effectively and make them engaging for users accustomed to quick, bite-sized content.

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Our Solution

Collaborating closely with Y Combinator, we identified and extracted compelling segments from their rich collection of long-form content, including interviews, webinars, and panel discussions. These carefully selected clips were curated to resonate with the preferences of entrepreneurs and startup enthusiasts on each platform. 

To enhance accessibility, we added clear, easy-to-read subtitles to the content, making it inclusive for a wider audience, including non-native speakers and those who prefer muted video viewing.

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The Outcome

Our approach to repurposing content yielded impressive results for Y Combinator. Across Instagram, TikTok, and YouTube, the organization witnessed a notable surge in followers and engagement. This newfound visibility enabled them to forge connections with fresh audiences and solidify their status as a trailblazer in the startup domain.

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Key takeaways from YC’s success

• Strategic Content Curation: Y Combinator's success was driven by the careful curation of existing long-form content to match the preferences of short-form platform users, demonstrating the importance of tailoring content to specific audiences.

• Accessibility Matters: The addition of subtitles to their videos showcased Y Combinator's commitment to inclusivity, allowing a wider audience to engage with their content irrespective of language or sound preferences.