How Checkmate became the #1 most followed Fintech App Ever with savings hacks

Checkmate 

Driving App Downloads and Boosting ROI Through TikTok and Instagram Campaigns

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Client Spotlight

Checkmate is an innovative savings app that's revolutionizing personal finance. Their user-friendly platform empowers individuals to save money effortlessly. They now needed a strategy to drive app downloads and amplify ROI on both TikTok and Instagram.

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The Challenge

Checkmate faced the task of refining their TikTok and Instagram campaigns, both organic and paid, to surge app downloads and optimize their return on investment. They required a fresh, data-backed blueprint to minimize their ad expenditure while effectively engaging their target audience.

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Our Solution

Our strategy hinged on a dual-front approach to tackle Checkmate's challenge. Initially, we curated two distinct TikTok accounts, each tailored to a specific niche – "savings hacks" and "iPhone tricks." With over 300,000 followers amassed on each, these accounts enabled Checkmate to serve diverse audiences and showcase the app's versatility.

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At the same time, we worked on growing Checkmate's Instagram account, leveraging organic strategies and partnerships to expand the brand's reach. Within six months, the Instagram account saw exponential growth, reaching 210,000 followers.

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Next, we crafted an engaging campaign using captivating creatives developed by our content team. We analyzed the existing strategies and identified areas for improvement, implementing new tactics to make the most out of Checkmate's ad spend.

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The Outcome

Thanks to our innovative approach, Checkmate gained a combined total of 1 million followers on TikTok and Instagram in under six months. Moreover, they experienced a 60% reduction in cost per app download and an astonishing 180% increase in overall ROI.

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Key Takeaways from Checkmate's Success

• Diversifying Strategy: Curating two distinct TikTok accounts tailored to specific niches ("savings hacks" and "iPhone tricks") allowed Checkmate to serve different audiences and demonstrate the versatility of their app.

• Strategic Campaigns: Crafting an engaging campaign with captivating creatives and implementing new tactics optimized Checkmate's ad spend and improved their overall ROI.

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