How Bigo Live Gained Traction and App Downloads through TikTok Challenges

Bigo Live

Empowering App Downloads through Influencer Affiliation

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Client Spotlight

BIGO LIVE is a popular live streaming app that allows users to broadcast their talents, engage with fans, and connect with others around the world. The platform offers an array of interactive features, such as virtual gifts, live chats, and multi-guest live streaming, enabling creators to build a community and monetize their content.

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The Challenge

BIGO LIVE wanted to increase their app downloads by leveraging the power of TikTok and influencer marketing. They were looking for an effective strategy to promote their app to a broader audience and drive new user acquisition.

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Our Solution

Trendify partnered with BIGO LIVE to launch an affiliate marketing campaign on TikTok, utilizing a network of creators to promote the app. We identified and collaborated with influencers whose content and audience aligned with BIGO LIVE's target demographic.

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Our team worked closely with the influencers to create engaging TikTok posts showcasing the unique features and benefits of BIGO LIVE. We encouraged influencers to share their experiences using the app, highlight the community aspect, and emphasize the potential for monetization.

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The Outcome

As a result of the collaboration with Trendify, BIGO LIVE achieved over 50,000 app downloads through the influencer affiliate campaign on TikTok. The content successfully showcased the platform's unique features and resonated with a broad audience, encouraging new users to explore BIGO LIVE.

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Key takeaways from Bigo Live’s success

• Leverage Influencer Marketing: By partnering with influencers whose content and audience aligned with their target demographic, BIGO LIVE was able to effectively promote their app and drive new user acquisition.

• Showcase Unique Features: The TikTok posts highlighted the platform's unique features, such as virtual gifts, live chats, and multi-guest streaming, showcasing the benefits of BIGO LIVE and enticing new users to download the app.

• Highlight Community and Monetization: The influencers emphasized the community aspect of BIGO LIVE and the potential for monetization, making the app appealing to both creators and fans alike.