The secret to restructuring your creator team for top-notch content

Without it feeling like you're managing a whole other business.

5 min read • November 30, 2024

THIS one simple framework you’re about to learn…

Has transformed our creators at Trendify into invested, motivated, and creative parts of our business, who now genuinely care about our company’s success.

Instead of just being a disengaged group of freelancers hired from Fiverr or Upwork.

And by structuring your creator team the way we’ll discuss, you can get the same results, without it feeling like you’re running a completely separate business.

So let’s jump right into it.

The problem:

Before we jump into the framework, let’s talk about where most companies go wrong:

Your creator team can’t just be another outsourced service.

Of course, speaking out of experience here at Trendify, working with creators can definitely feel like managing a whole other company.

But if you actually follow our proven blueprint and copy our systems, you can unlock the full potential of your creators with just 30 minutes of work a week.

That said, the first point of how to get the most of your creators is:

1. Use Incentives and Bonuses

Think about it.

If you gave your creators bonuses for hitting key goals,like producing the best-performing videos or coming up with creative ideas.

Wouldn’t that motivate them to go all in?

Makes sense, right?

That’s why, we at Trendify use a simple bonus structure that rewards:

- Leadership…

- Creativity…

- Performance…

- Lowest cost-per-impression (CPI) videos…

- Highest organic view counts…

- Most innovative content concepts…

You can experiment with different rewards to see what works best for your company, but having a clear bonus system will motivate your creators to perform far better than a flat monthly fee ever could.

It gives them a sense of purpose, making them feel like they’re truly contributing to something meaningful and helping to grow your brand into something valuable.

And speaking of making them feel valued as real part of your company…

2. Hold Weekly Calls with your Creator Team

As I said,

The more your creators feel like a core part of your company's success, the better they'll perform.

Simple enough, yet so many companies don't even know their creators' names or how many creators they have.

That's a huge missed opportunity and limits any brand's growth, when in reality:

It doesn't even take that much effort to treat your creators like a real part of the team instead of some freelancer you've hired.

My brother and I have built a huge community of over 10 million followers, worked with over 50 brands, have driven over a million users to some amazing companies, like Y Combinator, Mind Valley, True Classic, and others.

And all it takes for us is 2 weekly 30-minute calls.

And we’re not talking about boring “check-ins.” These are strategy sessions where our creators share ideas, discuss trends, and get actionable feedback, which again, makes them feel important and valued.

Those short weekly sessions have changed everything for our business. We’ve seen it happen ourselves: stronger culture, better content, and bigger results for every company we work with.

And the last point:

3. Create a Central Place to Share Ideas

A super simple but crucial thing that we do at Trendify for optimized idea generation and trend generation, is: Setting up Slack Channels… A place, where our creators can:

- Submit video concepts…

- Share trending ideas…

- Discuss platform-specific strategies…

- Collaborate in real-time

…And much more.

Again, by giving your creators a place to contribute ideas and strategies, you’re turning them into creative strategists.

And when they feel like their voice matters, they’ll naturally become more engaged and motivated to go the extra mile.

So here’s a quick wrap-up:

1. Use incentives and bonuses. Rewarding great performance will push your creators to deliver their best work.

2. Set up short weekly calls with your creator team: Just a few minutes each week can turn your creators into idea-generating machines while making them feel like a true part of your company's success

3. Create a central space for sharing ideas: This gives your creators a real voice and makes them feel like valued members of your company, not just outsourced content creators.

Following this simple framework is going to build an actual culture inside your company…

One that pushes everyone to go all in and perform their best, fueling your growth and success.

And last but not least…

If you have a tech company, and want to grow through content, schedule a call with us to see how we can help :)